The individual viewer
Behaviour, engagement, prior interactions, preferences and context shape relevance.
Video Transaction Infrastructure
The right action. For this viewer. Right now.
Ciircle’s AI decides who should see what, when and why—then surfaces an individual call to action and enables the transaction directly inside the live stream, in one click.
Live player experienceContext layer active
Team line-up detected
Live match · viewing uninterrupted
In-stream purchase1 click
Selected for this viewerMerchant checkout · no redirect
CTA moment examplesExplore what Ciircle could surface
Demo controls shown separately from the viewer experience
Switch the live event signalInteractive demo
WhoEngaged supporter
WhatHome shirt
WhenLine-up reveal
WhyHigh relevance
The complete in-stream journey
From goal to purchase. Without leaving the game.
Watch the CTA surface at the goal moment, expand into a translucent checkout, complete the purchase and then return the viewer to the live action.
Live content remains visible throughoutIllustrative user-experience concept
The AI decision layer
Every CTA is a decision—not a placement.
Ciircle interprets the moment, the viewer, the available commercial opportunity and the predicted outcome before deciding whether to surface anything at all.
The best next action
A product, offer or utility selected from an approved commercial universe.
The precise moment
Live content signals determine when attention, emotion and intent are most aligned.
An explainable decision
The system records the signals and reasoning behind every surfaced CTA.
From moment to purchase—inside the stream.The viewer can act without leaving the content. The merchant remains the transaction owner.
CTA → one click → transaction
Context beyond the visible moment
Beyond the moment on screen.
Fifteen minutes before half-time, Ciircle identifies that a particular viewer may value a meal for the break—then enables the complete purchase without leaving the match.
The transaction path
One intelligent layer.
Everywhere content lives.
Ciircle connects players, platforms and commerce. It makes the decision, deploys the in-stream action, executes the hand-off and learns from the outcome—without replacing the systems that already own payment, orders and fulfilment.
Live or VOD
Video, audio, metadata and contextual signals.
Context layer
Moment detection, decisioning, CTA deployment and attribution.
In-stream transaction
One-click action inside the content, connected to merchant payment rails.
Order system
Existing commerce and order-management infrastructure.
Fulfilment
The merchant’s established delivery and customer-service flow.
Ciircle orchestrates transactions. It does not own them.Merchants retain control of the customer relationship, payments, tax, returns, fulfilment and service.
Aligned economics
More value from content already being streamed.
The infrastructure adds an intelligent transaction layer to content already being streamed, while every participant keeps its existing role and systems.
The learning advantage
Signals become intelligence. Intelligence becomes infrastructure.
Every interaction expands the system’s understanding of context, intent, timing and transaction behaviour across the open web.
Signals. Signals. Signals.
A cross-platform learning loop.
Ciircle learns what creates action across different environments—then uses that intelligence to improve the next decision for the next viewer.
Video playersPlayback state, device, session and interaction
Live contentEvents, audio, video, metadata and moment context
Content platformsAudience, distribution and environment signals
Commerce pathsProducts, availability, checkout and fulfilment
Viewer habitsEngagement, preference and response patterns
Transaction outcomesFrom surfaced CTA through funnel to purchase
Continuous contextual and transactional learning
Inventor heritage
Built by experienced transactional content operators.
The Ciircle team includes an inventor named on granted US patents in transactional content, alongside operators with years of experience making digital content directly actionable.
Across live sport
The same intelligence.
Different moments.
Explore how a live moment and a relevant product could connect across American football, motorsport and cricket.
American football
Illustrative demo
Player introductions
Live game · viewing uninterrupted
In-stream purchase1 click
Selected for this viewerIllustrative merchant journey
CTA moment examplesChoose a game moment
Controls outside the viewer experienceWhoEngaged fan
WhatTeam jersey
WhenIntroductions
WhyTeam affinity
Motorsport
Illustrative demo
Starting grid
Live race · viewing uninterrupted
In-stream purchase1 click
Selected for this viewerIllustrative merchant journey
CTA moment examplesChoose a race moment
Controls outside the viewer experienceWhoTeam follower
WhatTeam T-shirt
WhenStarting grid
WhyTeam interest
Conceptual examples using fictional teams and unbranded products; no league, team or racing series affiliation is implied.
In-stream journey · cricket
Cricket: from the shot to the sale.
See a bat purchase unfold over moving match footage after the batting moment.
Concept demonstrationReal match footage. Score, product and transaction are illustrative.
The AI transaction infrastructure layer for streamed content.
Platform-agnostic, player-compatible and designed to learn across content, commerce and viewer behaviour—turning the right moment into the right action for each individual.